Privacy. No cookies, no cross-site tracking, nothing loaded from anyone else. Visits are counted without knowing who you are. The form is the only thing that keeps your data.

PrivacyUpdated 26 September 2026

Short, because there is little to tell.

This site sets no cookies and loads nothing from anyone else's servers. It counts visits without knowing who you are. The only personal data it keeps is what you type into the form.

What is collected, and why

One form exists, the "Work with Clarke" form at the foot of every page. It stores your name, email address, what brings you here and your message, so your enquiry can be read and answered. Each row carries the time it was submitted.

There is one further field, stored only if you go on to submit the form: how you arrived. That means the name of the site that linked you here, any campaign word in the link you followed, and which page you landed on. It exists so it is possible to tell whether writing something was worth the week it took. It is a note about a link, not about you. There is no identifier, nothing that follows you to any other site, and the referring address is reduced to the site's name before it is stored, so no search you typed and no private page you came from is ever kept.

The lawful basis is legitimate interest in responding to requests you initiate, and in knowing which work is worth continuing.

Counting visits

Vercel Web Analytics counts which pages get read, so it is possible to see what is worth keeping and what nobody opens. Its script is served from this site's own address. It sets no cookies and writes nothing to your device.

For each page you view, it records the page address, the time, the site that linked you here as your browser reports it (usually just the site's name), any campaign tag in the link such as utm_source, a rough location (country, region and city), whether you are on a phone, tablet or computer, and your operating system and browser. Anything else after a question mark or hash in the address is removed on your device before it is sent.

To tell one visitor from ten, Vercel makes a one-way hash from your request and throws it away after 24 hours, so today's visit cannot be linked to tomorrow's. Nothing is tied to your name, your IP address or any other site you use, and the numbers are only ever looked at as totals.

The lawful basis is legitimate interest in knowing which pages are useful. Because nothing is stored on your device, there is nothing to consent to, which is why there is still no banner.

Where it lives, and who touches it

Clarke is the data controller, in the United Kingdom. Submissions are written to a private Postgres database hosted by Supabase, which acts as a processor and stores the data on Clarke's behalf. The table is closed to public access. Row-level security is on, the anonymous and signed-in roles have no grants, and only the server-side key used by this site's own form endpoint can read or write it.

The site itself is served by Vercel, which acts as a processor for hosting, runs the form endpoint and counts the visits described above. Nothing else is shared, nothing is sold, nothing is enriched, and no marketing platform ever receives the list.

One more thing worth stating plainly. To stop one person flooding the form, your IP address is recorded against a short-lived counter: a row holding the address, a timestamp and a number of attempts, kept apart from your submission and deleted automatically after a day. It is never attached to what you sent, and it is not used for anything but that count.

How long, and your rights

  • Enquiries are kept for as long as the conversation stays relevant.
  • Email hello@clarkesdirective.com to see, correct or delete anything held about you. Deletion is actioned on request.
  • You also have the right to complain to the ICO, though the aim is that you never need to.

Cookies

None. That is why there is no banner.

For completeness, because a page that says "no cookies" and stays quiet about the rest is not being straight with you: your browser is asked to hold two small things while you are here. How you got here is kept in session storage so it survives you moving between pages, and it is sent only if you go on to submit the form. Whether you turned sound on is kept in local storage so the site remembers next time. Both are first-party, readable by nothing but this site, and neither ever leaves your device. Nothing else is written to it.