The marks
Wolves, stars, a dachshund and a monogram. The marks on their own, without the decks. Each one has to survive being tiny, being reversed, being cut in vinyl and being stitched, so each one is built from as few moves as it can hold.
Built from as few moves as they can hold.
A mark is a promise that the brand will still be recognisable when it is a centimetre wide on a sleeve. So every one of these starts from the smallest version and grows, never the other way round. Counters stay open, cuts stay straight where a curve would fill in, and nothing is drawn on top of a shape that could instead be cut out of it.
The seven below are the survivors. Behind each one is a sheet of the versions that did not hold.
A letter A with an orbit ring thrown round it. The ring does all of the moving so the A can stay upright and plain, and the two of them cross at only one point.
One silhouette with no outline anywhere in it. The ear, the collar and the gaps between the legs are cut out of the body rather than drawn on top of it.
A wolf's head that is also an F. Every edge is a straight cut, which is what keeps the teeth and the ruff legible once it comes down small.
A monogram that doubles as a shield. Two cuts carry the M, so from any distance it resolves as one closed shape before it resolves as a letter.
The same animal handled in curves rather than cuts. The jaw and the mane close into a P, though the animal is what you see first.
A geometric R with a four-point star set into its shoulder. Stencil breaks hold the counters open, so it survives being filled in or reversed out.
A boxed wordmark cut by its own slash. The slash passes through the O to make a Ø, so the cut reads as part of the word rather than something laid over it.
