Nixra. The product, brand and interface built around one problem: making the same person again.

02Product · founded, designed and built · 2025 to now

Nixra

Character consistency was solved years ago. What nobody solved was the rest of the job: a face you can book like a model, light you can set like a gaffer, and a finished shot you would put your name to. Nixra is that studio. One person drew it, built it and runs it.

RoleFounder · product design · interface · brand · build
CompanyNixra Ltd, London
ScopeSix systems · four mini apps · 131 models
StatusLive at nixra.ai since 2026
The idea

The same person, again.

Ask a generator for a portrait and you get a stranger. A beautiful one, maybe. Ask again and you get a different stranger. Fine for a mood board, useless for a brand, because a brand is one face, one wardrobe, one way of standing in the light, and then a thousand pictures of it. Nixra starts there. Save the person once. Keep them.

Then stop typing. A photographer does not describe a shot, they set it. So the controls are the ones you would find in their hands: lens, light, film, weather, angle, each with a real value that does the same thing every time. Turn the dial and the picture changes. The person does not. The wall below is forty three proofs of that.

Forty three frames · one saved character · nothing else shared

loading 00
01 / 43Car window, hard sun

drag to turn · click a frame to hold it

Same saved character. Different country, wardrobe, light and lens. None of it from the same prompt, all of it the same person.

The full study
  1. Frame 01: Car window, hard sun
  2. Frame 02: Car seat, white tee
  3. Frame 03: Bathroom mirror, tongue out
  4. Frame 04: Bed, phone flash
  5. Frame 05: Kerb, sunglasses
  6. Frame 06: Café terrace, matcha
  7. Frame 07: Paris street, tower behind
  8. Frame 08: Car, direct flash
  9. Frame 09: Wooden deck, golden hour
  10. Frame 10: Green trousers, indoors
  11. Frame 11: Restaurant, wine
  12. Frame 12: Lounge, evening
  13. Frame 13: Balcony, night
  14. Frame 14: Kitchen mirror
  15. Frame 15: Cobbles, black dress
  16. Frame 16: Lift mirror, grey dress
  17. Frame 17: Beach, dusk
  18. Frame 18: Champagne, white
  19. Frame 19: Doorway, crouched
  20. Frame 20: Off the shoulder, wood
  21. Frame 21: Cream knit, wine
  22. Frame 22: Stone wall, white dress
  23. Frame 23: Palace gardens, yellow
  24. Frame 24: Sofa, yellow skirt
  25. Frame 25: Seated, white dress
  26. Frame 26: Pool table, denim
  27. Frame 27: Golf buggy
  28. Frame 28: Terrace, evening
  29. Frame 29: Bed, white dress
  30. Frame 30: Garden terrace, flowers
  31. Frame 31: Yellow street, green dress
  32. Frame 32: Autumn avenue, yellow dress
  33. Frame 33: The Seine, tower behind
  34. Frame 34: Snow, scarf
  35. Frame 35: Snow, ear muffs
  36. Frame 36: Snow, fur trim
  37. Frame 37: Cable car, fur coat
  38. Frame 38: The Alps, white fur
  39. Frame 39: Snow, fur and muffs
  40. Frame 40: Ski resort, knit hat
  41. Frame 41: Car, grey hoodie
  42. Frame 42: Dark, a slit of light
  43. Frame 43: Car seat, night
The system

Six systems, and what each one owns.

On set, every question has an owner. Who is in the shot. What lens. What sky. Where the camera stands. Nixra is built the same way: six systems, each answering one of those questions, each enforced in code so the answer holds. The face comes first, because without it nothing else matters.

The rest change the shot without touching the person. The camera, the sky and the angle move around them. The medium paints over the top and never underneath. The frame is the shortcut, a finished photograph the character simply steps into. Every count on this page is read from the platform as it runs.

01
The face

Save them once.

Not a lookalike. The same person, every time, in every system. Build them once, with their looks and their wardrobe, and they turn up on set for as long as you need them.

2 · 5 · 20 saved characters, with looks and a wardrobe
Frame 43: Car seat, night43 · Car seat, night
Frame 3: Bathroom mirror, tongue out03 · Bathroom mirror, tongue out
Frame 41: Car, grey hoodie41 · Car, grey hoodie
Frame 17: Beach, dusk17 · Beach, dusk
02
The camera

A camera, not a text box.

Eighty two controls a photographer would recognise on sight, grouped the way they would group them. Pick a 35mm, push the flash, load a film stock. The values under each picture are the ones that made it, so a good shot can be made again.

742 options · 13 groups · 82 controls
The saved character shot through the lens & focal length controlLens & focal length
The saved character shot through the lighting controlLighting
The saved character shot through the film controlFilm
The saved character shot through the flash controlFlash
03
The sky

Schedule the sky.

Clear morning, low fog, a storm rolling in. Cloud, haze, wet ground, snow depth. The scene stays, the light behaves, and the person in it does not flinch. Same tree, nine skies, one afternoon.

344 controls · 19 weather categories
The same tree under clear · storm · snowThe same tree under clear · storm · snowThe same tree under clear · storm · snowClear · storm · snow
The same tree under rain · fog · heatThe same tree under rain · fog · heatThe same tree under rain · fog · heatRain · fog · heat
The same tree under cold · dust · lightningThe same tree under cold · dust · lightningThe same tree under cold · dust · lightningCold · dust · lightning
04
The angle

Move the camera.

Bird’s eye to worm’s eye. Pick the angle the way a director would and the scene rebuilds around it, same subject, same light. Nine angles, one click each.

9 angles
The same subject from two angles: bird’s eye · worm’s eyeThe same subject from two angles: bird’s eye · worm’s eyeBird’s eye · worm’s eye
The same subject from two angles: over the shoulder · rearThe same subject from two angles: over the shoulder · rearOver the shoulder · rear
The same subject from two angles: close-up · wideThe same subject from two angles: close-up · wideClose-up · wide
The same subject from two angles: dutch · profileThe same subject from two angles: dutch · profileDutch · profile
05
The medium

Change the medium.

Editorial, film stock, game worlds, print. A style sits on top of your settings and never replaces them, so the face and the framing walk out of the render intact.

50 styles · 7 disciplines
Linocut printLinocut print
Low-poly 3DLow-poly 3D
Infrared photographyInfrared photography
Clay stop-motionClay stop-motion
06
The frame

Step into a photograph.

Forty two finished photographs, lit, framed and waiting. Your character walks in. No prompt, one click, and a picture you would have paid a day rate for.

42 finished frames · the same on every plan
Frame 8: Car, direct flash08 · Car, direct flash
Frame 12: Lounge, evening12 · Lounge, evening
Frame 30: Garden terrace, flowers30 · Garden terrace, flowers
Frame 38: The Alps, white fur38 · The Alps, white fur

One frame, fifty ways.

Fifty styles, the study →
The source frame every render is measured againstThe source
Bright stylised open worldBright stylised open world
Crime-game open worldCrime-game open world
Early-2000s console open worldEarly-2000s console open world
Late-nineties platform gameLate-nineties platform game
Modern open-world captureModern open-world capture
Tropical open-world actionTropical open-world action
Blocky avatar platformBlocky avatar platform
Eight-bit video gameEight-bit video game
Flat cartoon crewmateFlat cartoon crewmate
Low-poly 3DLow-poly 3D
Pixel artPixel art
Voxel artVoxel art
Voxel world, photoreal subjectVoxel world, photoreal subject
Clay stop-motionClay stop-motion
Hand-painted cel animationHand-painted cel animation
Modern animeModern anime
Nineties Japanese animeNineties Japanese anime
Paper-cut animationPaper-cut animation
Stop-motion puppetStop-motion puppet
Architectural scale modelArchitectural scale model
Cardboard modelCardboard model
Hand-embroidered textileHand-embroidered textile
Interlocking toy bricksInterlocking toy bricks
Miniature dioramaMiniature diorama
Plush toyPlush toy
Bright stylised open worldBright stylised open world
Crime-game open worldCrime-game open world
Early-2000s console open worldEarly-2000s console open world
Late-nineties platform gameLate-nineties platform game
Modern open-world captureModern open-world capture
Tropical open-world actionTropical open-world action
Blocky avatar platformBlocky avatar platform
Eight-bit video gameEight-bit video game
Flat cartoon crewmateFlat cartoon crewmate
Low-poly 3DLow-poly 3D
Pixel artPixel art
Voxel artVoxel art
Voxel world, photoreal subjectVoxel world, photoreal subject
Clay stop-motionClay stop-motion
Hand-painted cel animationHand-painted cel animation
Modern animeModern anime
Nineties Japanese animeNineties Japanese anime
Paper-cut animationPaper-cut animation
Stop-motion puppetStop-motion puppet
Architectural scale modelArchitectural scale model
Cardboard modelCardboard model
Hand-embroidered textileHand-embroidered textile
Interlocking toy bricksInterlocking toy bricks
Miniature dioramaMiniature diorama
Plush toyPlush toy
Practical model setPractical model set
Architectural blueprintArchitectural blueprint
Coloured pencilColoured pencil
Editorial fashion illustrationEditorial fashion illustration
Fine graphite pencilFine graphite pencil
Linocut printLinocut print
Loose pencil sketchLoose pencil sketch
Minimal contour lineMinimal contour line
Minimal monochrome inkMinimal monochrome ink
Risograph printRisograph print
Thick oil on canvasThick oil on canvas
Backlit monochromeBacklit monochrome
Infrared photographyInfrared photography
Low-key editorial portraitLow-key editorial portrait
Monochrome motion studyMonochrome motion study
Night visionNight vision
X-rayX-ray
3D wireframe3D wireframe
Early CGIEarly CGI
Modelling viewport, solid modeModelling viewport, solid mode
Monochrome depth mapMonochrome depth map
Y2K digital futurismY2K digital futurism
Glass sculptureGlass sculpture
Polished chromePolished chrome
Stained glassStained glass
Practical model setPractical model set
Architectural blueprintArchitectural blueprint
Coloured pencilColoured pencil
Editorial fashion illustrationEditorial fashion illustration
Fine graphite pencilFine graphite pencil
Linocut printLinocut print
Loose pencil sketchLoose pencil sketch
Minimal contour lineMinimal contour line
Minimal monochrome inkMinimal monochrome ink
Risograph printRisograph print
Thick oil on canvasThick oil on canvas
Backlit monochromeBacklit monochrome
Infrared photographyInfrared photography
Low-key editorial portraitLow-key editorial portrait
Monochrome motion studyMonochrome motion study
Night visionNight vision
X-rayX-ray
3D wireframe3D wireframe
Early CGIEarly CGI
Modelling viewport, solid modeModelling viewport, solid mode
Monochrome depth mapMonochrome depth map
Y2K digital futurismY2K digital futurism
Glass sculptureGlass sculpture
Polished chromePolished chrome
Stained glassStained glass
One source, fifty renders, seven disciplinesThe face survives every one of them
The scale

Counted from the code that runs it.

None of these are marketing numbers. Each one is an option in the product with a value behind it, and each one is on every plan. Designing the controls was half the work. Making every one of them give the same answer twice was the other half.

742Photography options
344Weather controls
9Camera angles
50Styles
42Finished frames
67Image models
64Video models
20Saved characters
The interface

One dark panel, and the picture.

Open the studio and there is no blank page to stare at. Pick up yesterday's piece, or open one of the four mini apps, Wardrobe, Studio, Weather and Camera Angles, each built to do one job with nothing left to set up. Characters, looks and wardrobes are saved objects. A look put together in May is one click away in August.

Every run is kept and shown while it works: the model, the credits, the settings, the result. That history is what makes it a workflow and not a slot machine. Behind it sit 67 image and 64 video models on one balance, chosen per run, with the same saved face going through all of them. The panel is dark on purpose. The image is the thing you are meant to look at.

Studio, recorded in the productFlash, lighting, lens: the photography settings on one saved character
The Nixra studio home as a guest first sees it: the four mini apps, the library, and the sidebar of systems
Studio homeStart, continue, or open a mini app
Camera angle: birds eyeCamera angle: high angleCamera angle: over the shoulderCamera angle: close upCamera angle: profile sideCamera angle: dutch angleCamera angle: rear viewCamera angle: wide shotCamera angle: worms eye
Camera Angles, the mini appNine angles, one subject, one click each
What it proves

Three pieces made with it.

A product like this is proved by what comes out of it, so here is what came out. Each piece was made inside Nixra, by me, on my own character, and each one is a workflow I can run again tomorrow. The product is live, paid for by the people who use it, and run by the person who drew it.

06
Character swap

One reference photo. Forty three worlds. The same face and the same hair in every one of them, and not one repeated prompt.

07
Fifty styles

One photograph pushed through fifty locked recipes. Linocut, voxel, infrared. She comes out the other side every time.

08
Seven prompts

Seven finished frames and the prompt behind each one, taken apart line by line so you can see what did the work.